Behind Zillow’s Summer Launch with Zillow Leaders

I led the copy for this project from concept through execution, creating a suite of videos that show how Zillow’s Summer Launch helps movers progress. I also learned that Claude is an absolute powerhouse when it comes to digesting 90 minutes of raw transcripts, exploring narrative structures, and swapping quotes as the edit evolves.

“From Dreaming to Doing”
A landing page hero in long- and short-form cuts for desktop and mobile.

Product-specific cutdowns
For Linkedin and other usage by Zillow’s communications team.

Credits

CD: Anna Siegel, Ian Port
ACD: Chase McBride
Sr. Copywriter: Maria Hashim
Zillow Production: Tricia Traci, Mary Skomerza
Post: Pinedale